Content is king (or queen)! With that in mind, the ShareRoot platform has been designed to provide you (the brand) with the ability to collect User Generated Content (UGC) in a bevy of different ways and these have been listed out below.
The main source of content generation from the ShareRoot platform is our legally super-secure search and request function.
This functionality allows for your brand to search Twitter and Instagram based on hashtag or location and request for the full legal rights of images from the user who posted it. This content is live and updated in real time.
Part of ShareRoot's Advanced package is a customizable upload widget that allows for users to upload content directly to your brand. The user can pull content directly from their Facebook and Instagram pages to directly upload for your moderation.
All of the above mentioned methods have involved your brand owning the content. The final offering ShareRoot provides for aggregating Visual UGC is through our Broadcast feature. This feature does not include ownership of the images, but allows for you to display images that you have selected in customizable galleries.
Now that you have gained the legal rights to images you have to be able to manage it. The ShareRoot platform provides you with a complete toolkit for taking your new content and utilizing it properly and these have been listed here.
Through the ShareRoot tool you can Moderate the content that you have gained legal access to and the content that has been directly uploaded to you. This Moderation feature allows you to determine which images you want to have appear in your customizable galleries.
ShareRoot's easy to use Tag feature ensures you ability to have select images appear alongside others and is a fantastic way to group relevant content together.
By Organizing by Galleries, you can place all your images within specific, easy to create galleries and access them at anytime within the platform.
The final way to manage your visual content is to Download it! Any image that you have gained the legal rights to can download and save to wherever you please.
With all of your new amazing content you must want to be able to show it off! Here are some of the ways that you can incorporate your new visual content through the ShareRoot platform (only available to Advanced package clients):
A picture is worth a thousand words and with 90% more time spent on websites that incorporate user generated content the ShareRoot social wall allows you to tell a visually stunning story that will captivate and engage your consumers.
Contests are great ways to generate content for your brand by incentivizing to engage with you by sharing specific types of photos. Contests are extremely effective and can generate unique and exciting content for your brand.
An Experiential gallery displays content in completely customizable unique and fun ways and can be shown on any size screen. Experiential galleries are fantastic ways to display user content in lobbies, at live events, and anywhere in between.
ShareRoot’s Facebook tab feature allows for your brand to create a customizable gallery and place it directly onto your Facebook page. This feature will grant you the ability to display User Generated Content on the world’s largest social platform.
Once you have gathered content, you will have the ability to post your content directly to your social channels. This is a great way to foster engagement within the social space as well as deepen existing relationships with your consumers.
ShareRoot’s product showcase gallery allows for you to highlight a specific product, service, or item of your choosing. Each post in the shoppable gallery can have a unique CTA that leads to a corresponding product page.
This feature will allow for your brand to display product specific content in a gallery on that product’s page. Doing this will show the consumer UGC examples of only the product they are looking at.
How many times your gallery has been viewed by your consumers.
How may times image has been enlarged and view details.
How many times users clicked on CTA.
How many times images has been shared on Facebook, Twitter, Pinterest.
Download report with detail breakdown of uploaded images and video by sources (Instagram, Facebook, Dropbox, Desktop, Capture Now); custom fields data including email, name, caption etc.
The ShareRoot platform allows for your brand to have access to content in Real-Time and can be fully managed with an easy to use, modern and stylish, highly customizable displays. Your content from within the ShareRoot platform is interactive, measurable and can be displayed in a variety of different ways so is extremely compatible for use across a variety of spectrums.