Articles on Pinterest

Articles with Pinterest tips, strategies, and other ideas.

Rich Pins Series Part III – Recipe Pins
Published on April 4, 2014 under articles.

Pinterest is a fantastic site for exploring new things, to gather new ideas, and to plan out future endeavors. One of the more popular pastimes of Pinterest users is to pin recipes that they think either look delicious, fancy, might want to try and make or any combination of those three. There are even blogs and websites such as pinterestfail.com that exist solely to showcase Pinterest users who have failed in attempts to recreate what they pinned. With Pinterest releasing Recipe Pins, these become a must for any brand in the food or beverage industry.

Rich Pins Series Part II – Product Pins
Published on April 2, 2014 under articles.

As a brand on any social media site, what is the end game? To put dollars in your pocket, to sell more of what you have than what you did before. Part II of our Rich Pins Series will take a look at Product Pins and how by properly utilizing these rich pins, your brand can directly increase revenue. Product Pins offer the ability to see pricing, availability, and where to buy for Pinterest users.

Rich Pins Series Part I – Place Pins
Published on March 31, 2014 under articles.

Pinterest is the ultimate social media site for when it comes to planning. This could be planning a room, a wedding, your next meal, or even a future trip. As a brand, and more specifically as a brand in the travel industry, Place Pins are a fantastic way to engage with Pinners and help them plan out their perfect trip.

Why Second-Degree Followers Matter
Published on September 6, 2013 under articles.

It is the goal of every brand to have a message parleyed out to their consumers, and then in turn have those consumers turn around and spread the message to those that they are in contact with. It is why on Twitter the retweet is so highly sought after, and it is also why on Pinterest, your second-degree followers matter. It’s not that they matter, it is that they matter A LOT. As a brand, you want the pins you post on your board to be repinned by those that are following you. With second-degree followers, you are able to measure out the potential amount of Pinterest users who might see any pin that you post.

Pin Velocity: The Pinterest Speedometer
Published on February 21, 2013 under articles.

The goal of any brand on Pinterest should be to engage with its followers and eventually turn that engagement into tangible revenue from those followers. Most engagement on Pinterest happens in the news feed, so it is ESSENTIAL to get your pinning velocity just right.

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