OFFICIAL RULES

NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. ENTRY IN THIS SWEEPSTAKES CONSTITUTES YOUR ACCEPTANCE OF THESE OFFICIAL RULES (the "Rules").

The Hillshire Brands Company (the "Company" or "Sponsor"), Hillshire Farm Ultimate Party Bowl Sweepstakes (the "Sweepstakes") is designed to encourage eligible participants ("Entrant(s)" or "You") to use their creativity, and related skills to create interesting Pinterest content.

THE INFORMATION YOU PROVIDE WILL ONLY BE USED FOR THE PURPOSE OF ENTERING THIS SWEEPSTAKES, AND IF SPECIFIED, FOR RECEIVING NEWS AND INFORMATION ABOUT THE COMPANYÕS PRODUCTS, SERVICES AND PROMOTIONS. Internet access, Pinterest Account, and a valid email address are required to participate.

1.   ELIGIBILITY

To be eligible to enter and win a prize in the Sweepstakes, Entrant must be an individual eighteen (18) years of age, the legal age of majority, or older in his or her state of residence. Entrants who are not legal residents of the US may be awarded alternate prizes that are redeemable in their country of residence, e.g. exchanging a gift card for another gift card of the same value. Employees, contractors, officers, directors, and members of Sponsor, and its parent companies, subsidiaries, affiliates, and advertising and promotion agencies, representatives, and agents, and their immediate families (spouse, mother, father, sister, brother, daughter, or son) and members of the same household (whether related or not) of such employees, contractors, officers, directors, and members are ineligible to participate in this Sweepstakes. Sweepstakes eligibility is subject to federal, state, and local laws and regulations.

2.   SPONSOR

The Sweepstakes is sponsored by: The Hillshire Brands Company, located at: 400 S. Jefferson, Chicago, IL 60607.

The Sweepstakes is administered by ShareRoot, Inc. (ÒAdministrator) on the behalf of Sponsor and does not imply any affiliation with Pinterest or any other third-party.

3.   BINDING AGREEMENT

You agree that submission of an entry in the Sweepstakes constitutes full and unconditional agreement to and acceptance of these Rules and the decisions of the Sponsor, which are final and binding. You may not submit an entry to the Sweepstakes and are not eligible to receive the prizes described in these Rules unless You agree to these Rules and fulfill all other requirements set forth herein.

4.   SWEEPSTAKES PERIOD

The Sweepstakes begins on Thursday, January 1st, 2015 at 12:00:00 AM EST and ends on Sunday, February 1st, 2015 at 11:59:59 PM EST (the "Sweepstakes Period"). All time referenced herein is Eastern Time. AdministratorÕs clock is the official timekeeping device for the Ssweepstakes. Entries that are submitted before or after the Sweepstakes Period will be disqualified.

5.   HOW TO ENTER: NO PURCHASE NECESSARY TO ENTER OR WIN

Submissions will be accepted for the duration of the Sweepstakes Pperiod using the Internet submission form and following the steps provided under "How to Enter" or equivalent heading (the "Instructions") found at: http://contests.shareroot.co/ultimate-party-bowl-sweepstakes/ ("Sweepstakes Site") and also provided below for clarification. You agree that You are solely responsible for finding and operating a compatible web browser to submit Your entry.

1.   Follow Hillshire Farm on Pinterest: http://www.pinterest.com/hillshirefarm/

2.   Create your board "Ultimate Party Bowl" Pinterest board

3.   Pin at least one (1) of your favorite party bowl items to your board and if stuck you can pin one of our SUGGESTED PINS from above!

No purchase necessary to enter or win. Limit one (1) entry per person, for the duration of the Sweepstakes Period. Entries received in excess of the stated limitation will be void. All entries become the property of Sponsor and will not be acknowledged or returned. Limit one (1) prize per person.

6.   ENTRY REQUIREMENTS

You agree that You will not post any text, images, audio, or video ("Content") in association with Your entry that contains nudity, excessive violence, or is obscene, offensive or objectionable, or that You do not own the rights to or permission to use. Furthermore, You agree not to submit any Content that: (a) infringes any third party proprietary rights, intellectual property rights, industrial property rights, personal or moral rights or any other rights, including without limitation, copyright, trademark, trade names, industrial designs, patent, trade secret, privacy, publicity or confidentiality obligations; (b) depicts adults, children or other minors without their consent; or (c) otherwise violates applicable state, federal, or local law. The Sponsor reserves the right to determine and disqualify any entry that does not follow these requirements. Content created or manipulated with third party software is acceptable.

Sponsor, its parent companies, subsidiaries, affiliates, advertising and promotion agencies, other companies associated with the Sweepstakes, and employees of the same are not responsible for late, lost, misdirected, mutilated, illegible or incomplete Sweepstakes entries.

7.   PRIZES: 13 TOTAL PRIZES

1.   Grand Prize – $2,500 VisaAmazon[LKH1]  Gift Card (1) available

Odds of winning depend on the number of eligible entries received. Total Sweepstakes Approximate Retail Value (ARV): $2,500.

8.   WINNER SELECTION

After the end of the Sweepstakes Period, potential winners will be selected through a random drawing. At least one (1) entry will be awarded the prize using the following selection method(s): The Sponsor will attempt to notify each potential winner via telephone or email within five (5) business days after the Sweepstakes Period.

9.   WINNER NOTIFICATION

Potential winners will be notified by email or phone ("Notification"). Each potential winner must respond within five (5) days to the Notification or attempted notice or forfeit their claim to her/his prize. If the initial potential winner cannot be contacted or fails to respond to Notification within five (5) days, or makes any misrepresentations with her/his claim, or prize is returned as undeliverable, the initial potential winner forfeits the prize. If the potential winner is at least eighteen (18) but is still considered a minor in her/his jurisdiction of residence, Sponsor reserves the right to award the prize in the name of her/his parent or legal guardian, who will be required to correspond with Sponsor and fulfill any other requirements imposed upon the winner set forth herein to redeem the prize. Potential winners must continue to comply with all terms and conditions of these Rules, and winning is contingent upon fulfilling all requirements. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate potential winner based on the same selection process among all other remaining eligible entries. Up to three (3) alternate selections will be held, after which the prize will remain un-awarded. Prizes will be fulfilled approximately eight to ten (8-10) weeks after the conclusion of the Sweepstakes.

10.     ELIMINATION

Any false information provided within the context of the Sweepstakes by Entrant concerning identity, mailing address, telephone number, email address, ownership of right or non-compliance with these Rules or the Instructions may result in the immediate elimination of the Entrant from the Sweepstakes.

11.     WARRANTY AND INDEMNITY

Entrants warrant that all Content submitted in associated with the Sweepstakes is owned by Entrant or Entrant has the explicit consent to use Content and the right to submit it as part of their entry. Entrants warrant that their entry and associated Content follow all the provisions in these Rules and the Instructions.

To the maximum extent permitted by law, Entrant indemnifies and agrees to keep indemnified Sponsor, its parent companies, subsidiaries, affiliates, advertising and promotion agencies, other companies associated with the Sweepstakes, and each of their respective officers, directors, employees, contractors, representatives, and agents (the "Released Parties") at all times from and against any liability, claims, demands, losses, damages, costs and expenses resulting from any act, default or omission of the Entrant and/or a breach of any representation and/or warranty set forth herein. To the maximum extent permitted by law, Entrant agrees to defend, indemnify and hold harmless the Released Parties from and against any and all claims, actions, suits or proceedings, as well as any and all losses, liabilities, damages, costs and expenses (including reasonable attorneys fees) arising out of or accruing from: the participation in the Sweepstakes or receipt or use of the prize (including any travel or activity related thereto), including, but not limited to: (a) any technical errors associated with the Sweepstakes, including lost, interrupted or unavailable Internet Service Provider (ISP), network, server, wireless service provider, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone, cellular tower or cable transmissions, lines, or technical failure or jumbled scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures, or difficulties; (b) unauthorized human intervention in the Sweepstakes; (c) mechanical, network, electronic, computer, human, printing or typographical errors; (d) any other errors or problems in connection with the Sweepstakes, including, without limitation, errors that may occur in the administration of the Sweepstakes, the announcement of the winner, the cancellation or postponement of any transportation or event, if applicable, or in any Sweepstakes-related materials; (e) injury, death, losses or damages of any kind, to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Sweepstakes or acceptance, receipt or misuse of the prize (including any travel or activity related thereto); (f) any Content provided by Entrant that infringes any copyright, trademark, trade secret, trade dress, patent or other intellectual property right of any person or defames any person or violates their rights of publicity or privacy; (g) any misrepresentation made by Entrant in connection with the Sweepstakes; or (h) any non-compliance by Entrant with these Rules or the Instructions. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.

By accepting the prize, the winner acknowledges that Sponsor has neither made, nor are in any manner responsible or liable for, any warranty, representation or guarantee, express or implied, in fact or in law, relative to the prize or to any portion thereof, including but not limited to its quality, mechanical condition or fitness for a particular purpose.

12.     CONTENT RELEASE

By participating in the Sweepstakes, Entrant grants to the Sponsor, Administrator, and their affiliates a non-exclusive, worldwide, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform Entrant’s Content. Entrant agrees to have their name, information, or likeness used in any advertising or broadcasting material relating to this Sweepstakes, in any media now known or hereafter devised for advertising or promotional purposes without additional compensation, and must sign a publicity release prior to acceptance of the prize. Content may be used in conjunction with this Sweepstakes on, but not limited to, the Sweepstakes Site, the Sponsor’s Pinterest pages, and other promotional material.

13.     PRIVACY

Entrants give full consent and private usage rights to all personal data submitted with an entry, including but not limited to name, mailing address, phone number, email address, and other required information that may be collected, processed, stored and otherwise used by Sponsor and its affiliates for the purposes of conducting and administering the Sweepstakes and communicating other marketing messages. In the event that the Entrant chooses not to receive messages from Administrator and/or the Sponsor, she/he may unsubscribe. Entrant’s email addresses will under no circumstances be published or sold to third parties. All personal information that is collected from the Entrant is subject to Administrator’s Privacy Policy, located at: http://shareroot.co/privacy-policy/. If an Entrant does not provide the data required at entry, that Entrant’s entry may be ineligible.

14.     RIGHT TO CANCEL, MODIFY OR DISQUALIFY

If for any reason the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. Sponsor further reserves the right to disqualify any Entrant who tampers with the submission process or any other part of the Sweepstakes or Sweepstakes Site. Any attempt by an Entrant to deliberately damage any web site, including the Sweepstakes Site, or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such Entrant to the fullest extent of the applicable law. Failure by the Sponsor to enforce any provision of these Rules shall not constitute a waiver of that provision.

15.     TAXES

AWARDS OF PRIZES TO POTENTIAL WINNERS ARE SUBJECT TO THE EXPRESS REQUIREMENT THAT THEY SUBMIT TO SPONSOR ALL DOCUMENTATION REQUESTED BY SPONSOR TO PERMIT IT TO COMPLY WITH ALL APPLICABLE STATE, FEDERAL AND LOCAL TAX REPORTING. ALL PRIZES WILL BE NET OF ANY TAXES SPONSOR IS REQUIRED BY LAW TO WITHHOLD. TO THE EXTENT PERMITTED BY LAW, ALL TAXES IMPOSED ON PRIZES ARE THE SOLE RESPONSIBILITY OF THE WINNERS. In order to receive a prize, potential winners may be required to submit tax documentation requested by Sponsor or otherwise required by applicable law, to Sponsor or a representative for Sponsor or the relevant tax authority, all as determined by applicable law. The potential winner, and if the potential winner is a minor, their parents or legal guardians, are responsible for ensuring that they comply with all the applicable tax laws and filing requirements. If a potential winner fails to provide such documentation or comply with such laws, the prize may be forfeited and Sponsor may, in its sole discretion, select an alternate potential winner.

16.     DISPUTES

Except where prohibited, each Entrant agrees that any and all disputes, claims, and causes of action arising out of, or connected with, the Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in San Francisco, California, United States of America. All issues and questions concerning the concerning the construction, validity, interpretation and enforceability of these Rules, Entrants rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than the State of California‘s.

17.     GENERAL CONDITIONS

All federal, state and local laws and regulations apply. Sponsor reserves the right to disqualify any Entrant from the Sweepstakes if, in Sponsor’s sole discretion, it reasonably believes that the Entrant has attempted to undermine the legitimate operation of the Sweepstakes by cheating, deception, or other unfair playing practices or annoys, abuses, threatens or harasses any other Entrants, Sponsor, or the Judges.

If any provision of these Rules are determined to be wholly or partially unenforceable, it will be deemed replaced by an enforceable provision that as nearly as possible reflects the terms of the unenforceable provision or part thereof.

18.     WINNER’S LIST

You may request a list of winners after Sunday, February 1st, 2015 by sending a self addressed stamped envelope to:

 Ultimate Party Bowl Sweepstakes
C/O ShareRoot, Inc.
1585 62nd St #99008
Emeryville, CA 94662

(Residents of Vermont need not supply postage).